Unlock the charm of Google Data Studio data visualization: Create engaging interactive reports

As a digital marketer, you often need to analyze large amounts of data to evaluate work performance. Traffic, conversion rate, user location, behavior and user acquisition methods, etc. all require careful study to determine the progress of digital marketing activities.

Customer reporting is one of the biggest challenges digital marketers face in their projects. While a large number of numbers and statistics may have some meaning for Internet professionals, customers usually do not possess the same technical knowledge.

Anyone can export a lot of information from Google Analytics to an Excel spreadsheet, but how do you present the data in an easy to understand way? The answer is - data visualization.

What is data visualization?

Data visualization is a way to present complex data and statistics in a beautiful and intuitive way. Visual data may include components such as pie charts, charts, maps, or tables, and can be presented in different forms such as infographics, videos, illustrations, and interactive reports.

Why is it important? The answer is very simple. Our brains absorb visual information easier, faster and easier.

Advantages of data visualization

The advantages of data visualization include:

• Provide clearer information for customers
• Easier to view and analyze patterns and trends
• Ability to interact with data
• Able to absorb more information and faster
• Best identify peaks and troughs

This article will evaluate how a new tool, Google Data Studio, can help us create beautiful and interactive reports.

Google Data Studio

Google Data Studio (GDS) is a new tool from Google that easily creates beautiful, engaging, responsive, branded and interactive reports. It does this by extracting attributes from Google (such as Google Analytics, Adwords, and YouTube Analytics) as well as metrics for spreadsheets and SQL databases.

This article will use Data Studio to create visual reports through Google Analytics data. To do this, you first need to have an active Google Analytics property that integrates correctly with your website.

Same goes for other reports. If you want to extract data from your Adwords or YouTube Analytics, make sure to log in with the corresponding Google account with that data.

Beginner's Guide

The following 18 steps will guide you through the process of creating a visual report using Google Analytics data.

Step 1

Access Google Data Studio and log in with your Google Analytics credentials:

Step 2

After logging in, you will see the following dashboard:

This page is the main control panel for your GDS project. Here you can select pre-designed templates, create new reports from scratch, add new data sources, manage your existing projects, and watch video tutorials.

It should be noted that the free version can only add up to 5 custom reports.

Step 3-18 (Simplify the steps and keep key information and pictures)

The next steps will guide you to connect to Google Analytics data sources, create new reports, add charts (score cards, time series charts, bar charts, pie charts, geomaps, and tables), and customize the report's style and brand. Each step will be accompanied by corresponding screenshots to help you understand the process. (Detailed step descriptions are omitted here, but all pictures are retained)

Summary

Hopefully, after reading this guide, you now understand the importance and power of data visualization and how to use Google Data Studio to provide your customers with comprehensive, easy-to-understand interactive reporting.

Google Data Studio FAQ (Simplified)

• Lens: Labor advanced data processing capabilities and real-time data updates.
• Alternatives: Looker, Tableau, and Power BI.
• Data Type: Supports various data types, including numerical, category, and geographic data.
• Free to use: Yes, completely free.
• Data sharing: Can be shared through links or embedded web pages.
• Customization: Can customize the appearance and style.

I hope the above content will be helpful to you!

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