Instagram officially launched the Edits video editing application to seize the mobile video editing market. The release has been three months since Instagram first announced the app, and two months after the original release date of Edits in February.

Instagram challenges TikTok

Instagram’s self-built video editor is of great significance. Instagram is no longer just an app to view photos and videos posted by individuals and companies: Instagram Reels is now its core feature. Short videos are popular all over the world (even LinkedIn has launched short video features), and Instagram is no exception. If you live in the United States, Reels is likely to be your go-to short video platform—even if TikTok users sneer at the idea of ??using Reels.

But it’s not just friendly competition that drives Edits’ success. You may remember that TikTok and its associated apps were temporarily removed from the shelves in January. American users have not only lost the world's most popular short video app, but also other popular apps such as CapCut.

While TikTok and many of its apps have returned, the situation continues to change, and the future of these apps in the United States is far from certain. Meta has a great opportunity to cement Instagram’s position as a one-stop platform for short video consumers and creators, both to compete with TikTok and to seize its crown when these apps are again banned.

Features of Edits

Instagram itself provides an editing tool when creating Reels, but the Edits app seems to provide a more complete experience. I haven't had a chance to try Edits yet, but judging from Meta's promotional material, the app seems to be a standard mobile video editor. You can import video files, or shoot directly in the app (up to 10 minutes) and edit them on a nonlinear timeline. Like other applications, you can access various editing tools such as the chromatic key tool for green screen keying, a subtitle editor, and a cutout for isolating subjects and objects.

You can view Reels with popular audio and use your favorite audio tracks, or access a larger audio library to add music and sound to your video. In addition to the general project manager, there is also a "creative" section. Here you can write down the concept of future videos; it seems like more than just a high-level notepad app, as it seems you can create visual board-like stickers for these ideas. You can also track the performance of any video via the "Analysis" tab.

What do you think about this?

Of course, it’s 2025, and Instagram integrates AI into Edits. This is reflected in the Animation feature, which allows you to create animations for static images using generative AI. This sounds similar to features offered by other companies, such as Google's Veo 2 video model, but we need to see how it performs before making a judgment. Meta says there is also a "modify" feature that can use AI to change the "look and feel" of a video, but it has not yet explained in detail how it works. Again, we need to test the app to understand its specific features.

You can download Edits from the iOS App Store and Google Play Store starting today. You need to log in with your Instagram account to use it, and that makes sense: Meta wants you to use it for Instagram Reels. However, as long as you have an Instagram account, you can use Edits to create videos for any platform. The company says all exports don’t have a watermark, so in theory you can use Edits to post videos on platforms like TikTok and YouTube Shorts, not just Instagram.

Again, an important question is how well this app performs compared to a mature mobile video editing app. If you already use Instagram, it makes sense to use Edits as well. But if you are used to using other mobile video editors, especially editors that don’t have the risk of being banned, is Edits engaging enough to get you switched? Only time (and editing) can tell it all.

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