For any SEO professional, staying focused and productive can be a challenge.With constant algorithm updates, changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up.That’s where deep work sessions co

Google started including AI Overviews (AIO) in U.S. search results on May 14. While Google has made vague references to the fact that links within AIO may experience higher click-through rates (CTRs), it remains unclear when directly questioned about

WordPress version 6.5 now includes support for the lastmod element in sitemap files, which can help search engines identify new or updated content. This enhancement may improve crawl efficiency and reduce server load.Lastmod. The lastmod element can

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyw

Google’s new Search spam policy surrounding reputation abuse – a tactic often called “parasite SEO” by SEO professionals – will go into effect “after May 5,” as confirmed by Google. May 5 falls on this Sunday.This wasn’t unexpected. Back in March, Go

There is a lot of content out there. And guess what? 99% of it is terrible. Then, there is that 1% of content – the really good to absolutely phenomenal stuff. Sometimes, that is hot news, like the recent Google Search leak, but there are als

“Google is not about blue links. It’s about organizing the world’s information,” said former executive chairman and CEO of Google Eric Schmidt during a recent appearance on CNBC.When asked about the “blue link economy” and all the brands and business

I get asked all the time which web platform someone should use. The main options are HubSpot, WordPress and Webflow. Answer the same question a few times, and it’s probably worth spelling out for the masses.Before I explain my approach to answering t