Google may phase out the disavow link tool in Google Search Console eventually. John Mueller, a Senior Search Analyst at Google, mentioned on X, “At some point, I’m sure we’ll remove it,” referring to the disavow link tool.

What Google said. John Mueller addressed questions about the disavow tool and reiterated that most websites don’t need to use this feature. Here’s what he posted:

At some point, I'm sure we'll remove it.

I'm tempted to add something snarky regarding the conspiracy-posts, but I'll hold my tongue.

— John ? … ? (@JohnMu) May 4, 2024

Bing removed it. Earlier this year, Bing Webmaster Tools discontinued their disavow link tool. Fabrice Canel from Microsoft explained that the tool was no longer necessary because Bing's algorithms have improved in determining which links to consider and which to disregard. “Times have changed, and so has our technology,” Canel stated.

More. Google introduced the disavow link tool in October 2012 and later transitioned to the updated Google Search Console interface in 2020. At that time, we outlined the reasons for using this tool:

If you're worried about harmful links pointing to your site that might negatively affect its performance in Google Search, you can provide Google with a list of URLs or domains you want ignored. This is applicable for manual actions but likely unnecessary for algorithmic issues, as Google typically ignores bad links rather than penalizing sites for them.

“If your site has received a manual action due to unnatural links, or if you suspect one is coming because of paid links or link schemes violating our quality guidelines, request removal from the other site,” Google advised. “If those links can't be removed, use the disavow tool to block them.”

Why we care. Many SEO professionals dedicate time to disavowing links via Google Search Console. If Google decides to eliminate the disavow tool, SEOs will no longer have to handle this task. In reality, based on Google’s recent communications, most SEOs shouldn’t be investing much time here anymore.

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