SEO keywords are words or phrases entered by users on search engines that are used to connect website content with potential visitors. It is not only a word, but also a sentence, question or topic that reflects user needs and affects search rankings. The importance of keywords is reflected in three aspects: affecting rankings, guiding precise traffic, and clarifying optimization directions. Methods to find keywords include using tools to analyze, referring to competitors, and following users’ search intentions. When using keywords, you should naturally integrate them into the title, text, picture ALT tags and URLs, but you should avoid stacking and affecting the reading experience.

SEO keywords, simply put, are words or phrases that people enter on search engines (such as Google and Baidu). They are the bridge between your website’s content and potential visitors. Making good keyword selection can make your content easier to find.

What are SEO keywords?

SEO keywords are not just "words", they can also be a sentence, a question, or a specific topic. for example:

• "How to learn English well"
• “Phone 15 price”
• “How to Make a Cake”

These are all SEO keywords. They reflect users' needs and also determine which web pages search engines will recommend to users.

Why are keywords important?

Keywords are the basis of SEO, for several reasons:

• Influence ranking : Search engines determine rankings based on the correlation between page content and keywords.
• Guide traffic : Choose the right keywords to attract people in real needs to visit your website.
• Optimization direction : Keywords help you clarify the content theme and avoid writing off topics.

For example, if you are writing an article about "fitness at home", if you choose the keyword "home fitness plan for beginners", then you will know what to focus on.

How to find the right keywords?

Finding keywords is not about making a decision, but rather analyzing them based on evidence. Common methods include:

• Tools used: such as Google Keyword Planner, Ahrefs, Ubersuggest, etc.
• Analyze competitors: See what keywords they use and how they are doing
• Follow the search intention: Do users want to buy something? Looking for a tutorial? Or know the information?

For example, if you want to write an article about coffee, it may be too broad to search for "coffee". But if you change the keyword "Introduction to hand-brewed coffee", it will be more specific and the competition will be smaller.

How to use keywords well?

It is not enough to just find keywords, but it has to be used reasonably. Common practices include:

• Keywords naturally appear in the title
• Properly distribute keywords in the text (don't pile up too much)
• Keywords reflected in the ALT tag and URL path of the picture

But don't sacrifice reading experience just to add keywords. Nowadays, search engines are becoming smarter and pay more attention to content quality.

Basically that's it. The keywords are not difficult to understand, but to use them well, it requires a little patience and practice.

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