For any SEO professional, staying focused and productive can be a challenge.With constant algorithm updates, changing trends and a barrage of emails and notifications, it can feel like you’re always playing catch-up.That’s where deep work sessions co

Google started including AI Overviews (AIO) in U.S. search results on May 14. While Google has made vague references to the fact that links within AIO may experience higher click-through rates (CTRs), it remains unclear when directly questioned about

WordPress version 6.5 now includes support for the lastmod element in sitemap files, which can help search engines identify new or updated content. This enhancement may improve crawl efficiency and reduce server load.Lastmod. The lastmod element can

Working in SEO requires various tools for research and analysis.We need to understand website performance, market trends, user behavior, competitor activity and the effort needed to achieve our goals.While premium tools offer many useful features, se

A majority of Google searches – 58.5% in the U.S. and 59.7% in the EU – result in zero clicks. A zero-click search occurs when users end their session or input a new query without clicking on any results.This data comes from a new zero-click search s

SMX Next is back online November 13-14, zeroing in on what's currently effective in search and how to gear up for 2025.Search marketing is constantly evolving. In 2024 alone, we’ve witnessed major shifts such as significant Google algorithm updates,

Search engines continue to evolve, but SEO strategies have failed to keep up. For years, we have relied on keyword research to choose specific searches to target. However, keyword research often prioritizes the wrong goals. Executed well, keyw

Google’s new Search spam policy surrounding reputation abuse – a tactic often called “parasite SEO” by SEO professionals – will go into effect “after May 5,” as confirmed by Google. May 5 falls on this Sunday.This wasn’t unexpected. Back in March, Go