SEO is important because it can improve website ranking and increase organic traffic. SEO mainly improves website quality through four aspects: keyword research, content optimization, website structure optimization and external link construction. Novice can start by clarifying target users, checking website speed, optimizing content, and using tools to analyze data.
SEO, the full name is Search Engine Optimization, which is called search engine optimization in Chinese. Simply put, it is to adjust the content and structure of the website to make it easier to be recognized and recommended by search engines such as Baidu and Google, so that more people can search your website.
Why is SEO important?
Have you noticed that when you are searching for something, you usually only click on the first few results? In fact, most people do this. This means that if your website is behind, it is easy to be ignored. If you do a good job of SEO, your website will be "topped" and your traffic will naturally increase, and you won't have to spend money on advertising.
For example, if you open an online store selling coffee beans, if someone can directly see your website when searching for "Yunnan Xiaoli Coffee", there will be more opportunities for transactions.
What do SEO mainly do?
SEO is not a mysterious technical job, it mainly includes several aspects:
- Keyword research : Find words that users often search for, such as "how to choose coffee beans" and "Beginners with hand-making coffee".
- Content optimization : Add these keywords naturally to the article while providing useful information.
- Website structure optimization : Make the page open faster, the structure is clear, and the mobile phone can access it smoothly.
- External link construction : If other websites are willing to link to your content, it means that your content is valuable and search engines are more willing to recommend you.
These work cannot be effective in one day, but as long as you continue to do it, the effect will become more and more obvious.
Where can newbies start?
If you are new to SEO, you can start with these places:
- First think about what kind of users you want to attract and what terms do they usually search for?
- Then check your website, is it loading very quickly? Are there any typos or random layouts in the content?
- When writing an article, focus on one keyword and don’t mess around.
- Learn to use some tools, such as Baidu webmaster platform and Google Analytics, to see who have come and gone.
There is no need to make it particularly complicated at the beginning. First, make the foundation well and then go deeper.
Basically that's it. SEO is not something that can be achieved overnight, but it is a long-term investment with high returns.
The above is the detailed content of What is seo. For more information, please follow other related articles on the PHP Chinese website!
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