007 First Light has launched a cross-platform wishlist campaign with milestone rewards, but some users have criticized it as content-locking disguised as community effort. Read on to learn more about the campaign.

007 First Light Launches Cross Platform Milestone Campaign

Unlockable Cosmetics and Profile Flairs Upon Game Release

007 First Light has introduced its wishlist initiative, encouraging players across major platforms to add the upcoming third-person espionage action-adventure title to their digital wishlists. Presented in the form of a mission briefing, the campaign urges all agents to join forces and achieve shared goals for exclusive digital rewards, including a mysterious final reward.

"The mission is simple: unite and unlock the Wishlist milestones for 007 First Light. As each milestone is achieved, new in-game and community-based rewards will be unlocked, bringing additional flair, elegance, and a secret surprise."

As outlined in the official announcement, the campaign includes Steam, PlayStation, Xbox, Nintendo Switch, Epic Games Store, and Amazon. Each time a goal is reached, developer IO Interactive will release the following:

?? Milestone 1: A unique character skin and animated 007-themed wallpapers.
?? Milestone 2: Custom gadget skin and a tailored streaming overlay.
?? Milestone 3: Deluxe agent skin along with a developer AMA (Ask Me Anything).
?? Milestone 4: Classified — the ultimate reward remains undisclosed.

Originally unveiled in 2020, 007 First Light represents IO Interactive's vision of the James Bond universe. This standalone story follows a younger Bond as he works toward earning his 00 status. Though gameplay footage is limited, the studio has teased stealth mechanics, narrative-driven espionage, and expansive level design set around the globe.

Scheduled for release sometime in 2026, 007 First Light will launch on PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC. For more details on Dying Light: The Beast, check out our latest coverage below!

007 First Light ### Users Criticize Content-Locking Masquerading as Community Engagement

Reactions from Steam users regarding this campaign have been varied, mainly due to concerns over exploitative monetization strategies. In this case, some players believe the system promotes "content locking disguised as community engagement."

One user referenced the divisive tiered-preorder model used for Deus Ex: Mankind Divided back in 2015, where increased preorder numbers resulted in better perks like early access. "Did you take inspiration for this 'Upgrade Your Pre-Order' idea from your time at Square Enix?"

Another commented, "Isn't this worse than splitting a game into 50 separate 'dlcs' and then offering 100 different packages, each containing random parts of the game or forcing online play in a single-player experience? This is IO we're talking about; poor marketing seems to be their entire strategy."

Conversely, other players focused more on expressing dissatisfaction. Fans of Hitman expect higher standards from the team and hope that the studio would provide more substantial incentives or share new gameplay footage to build trust within the community.

"Holding a streaming overlay hostage just to boost wishlists is pretty (redacted). Come on IOI, don’t go down this path. Offer us something truly valuable instead of threatening to withhold basic features." Another comment stated, "I’ll need a solid gameplay reveal before I even consider adding this to my wishlist."

Community initiatives tend to succeed most when they are open and clearly beneficial to players. Whether IO Interactive chooses to adjust their approach could significantly influence how the game is received moving forward.

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