Why are so many apps moving to a subscription model
Jul 13, 2025 am 12:42 AM
The core reasons for the popularity of the subscription model include: bringing stable revenue streams, making it easier to establish long-term user relationships, improving development sustainability, and in line with users' lightweight consumption trends. First, the subscription model equals revenue to monthly, allowing developers to make more stable profits and make long-term plans; second, by continuously providing value, it enhances user stickiness, improves activity and retention; third, user habits have been developed and is more willing to pay for continuous updates and services; finally, the platform supports the subscription model, and provides trial, discount and other tools to facilitate promotion and conversion.
More and more applications are turning to the subscription model, and the core reason is actually very direct: it can bring more stable revenue streams and also easier to establish long-term relationships with users. Developers no longer rely on one-time purchases, but retain users by continuously providing value, a model that benefits both parties.
Users get continuous updates and services, and developers can maintain operation and even grow
Subscription model makes development more sustainable
In the past, many apps were bought out at one time, but there was a problem with this: after the user bought it, unless there was a big bug, there would basically be no interaction. For developers, revenue is concentrated in the early stages of launch, and it is difficult to continue to make profits based on this product in the future. The subscription system can spread the income to every month. Even if the money brought by a single user is less, the total amount is more stable and it is easier to make long-term planning.
For example, some tool apps (such as notes and efficiency software) charge for annual subscriptions, users spend dozens of yuan a year, which feels less stressful, but for developers, this is much more reliable than occasionally offering a paid upgrade version.
Users are more willing to pay for the sustained value
Now everyone is accustomed to various subscription services, such as video, music, and cloud storage, so they have gradually accepted this model for app charging methods. As long as the app is indeed useful and continues to be updated and optimized, users are actually willing to pay the money.
For example, some fitness or meditation apps have their contents that are constantly updated. Subscriptions can not only access existing content, but also get new features and courses in the future. This feeling of "continuous gain" can more impress users with long-term needs than a one-time buyout.
It is easier for developers to drive user activity and retention
Another advantage of subscription is that it forces users to get back to their attention. For example, if the monthly renewal is automatically renewed, users will care more about whether the app is really used and whether it is worth it or not. This is an opportunity for developers – it is easier to retain your product if it makes users feel its value before each renewal.
In addition, both App Store and Google Play also support the subscription model and provide a lot of operational tools, such as trial periods, discount renewals, etc., which makes promotion and conversion easier to operate.
In general, the reason why the subscription model is popular is not only because developers want to make more money, but more because it conforms to the development trend of the mobile Internet: lightweight consumption, continuous services, and two-way value binding. For users, it is not all bad. As long as the app you choose is indeed useful to you, subscription is a more flexible and cost-effective way.
Basically that's it.
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