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Table of Contents
What is HTML5 Microdata?
Why use Microdata?
Common uses include:
How to use Microdata correctly?
1. Use the correct vocabulary (Vocabulary)
2. Clear structure and reasonable nesting
3. Avoid duplicate or error marking
4. Test your Microdata
Home Web Front-end H5 Tutorial What are HTML5 Microdata and why use them?

What are HTML5 Microdata and why use them?

Jul 13, 2025 am 02:09 AM

HTML5 Microdata is a structured data method that labels web page content through specific attributes, which is used to improve search engines' understanding and display of specific information on the page. It uses item scope, item type, itemprop and other attributes to describe specific content such as products, characters, events, etc., and is supported by mainstream search engines. Common uses include enriching search results, enhancing semantic recognition, and improving cross-platform compatibility. Key points of using Microdata include: 1. Use Schema.org standard vocabulary; 2. Keep the structure clear and reasonable nested; 3. Avoid duplication or mislabeling; 4. Use tools to test effectiveness.

What are HTML5 Microdata and why use them?

HTML5 Microdata is a way to embed structured data in web pages, helping search engines and browsers better understand page content. It does not just describe the page itself like traditional metadata, but is used to describe the specific content in the page, such as products, people, events, etc.

What are HTML5 Microdata and why use them?

Simply put: Microdata lets the machine "understand" your web content.


What is HTML5 Microdata?

Microdata is part of HTML5, and marks structured information in web pages through a set of specific properties (such as itemscope , itemtype , itemprop ).

What are HTML5 Microdata and why use them?

For example, if you want to tell search engines that this is a recipe page, you can write it like this:

 <div itemscope itemtype="http://schema.org/Recipe">
  <h1 itemprop="name">Scrambled eggs with tomato</h1>
  <p>Time required: <span itemprop="totalTime">20 minutes</span></p>
</div>

Not only can people understand this code, but search engines can also recognize this as a recipe and extract the key information.

What are HTML5 Microdata and why use them?

Why use Microdata?

The biggest function of Microdata is to improve the display effect of web pages on search engine results pages (SERPs), bringing better click-through rates and visibility.

Common uses include:

  • Enrich search results : Let search engines display additional information such as star ratings, prices, pictures, etc.
  • Semantic enhancement : Helps crawlers understand the actual meaning of page content, rather than just looking at keyword piles.
  • Cross-platform compatibility : supported by mainstream search engines such as Google and Bing, and compatible with the Schema.org standard.

If you want your website content to stand out when searching, Microdata is a practical tool.


How to use Microdata correctly?

Although it doesn't seem complicated, there are still several key points to pay attention to in order to really use Microdata well:

1. Use the correct vocabulary (Vocabulary)

It is recommended to use the standard vocabulary provided by Schema.org , which covers common content types such as articles, products, organizations, events, etc.

2. Clear structure and reasonable nesting

An itemscope represents an entity, itemtype indicates the type of this entity, and itemprop is the property of this entity.

3. Avoid duplicate or error marking

Don't mix multiple irrelevant entities together, and don't add Microdata to non-related content, otherwise it may mislead search engines.

4. Test your Microdata

You can use Google's Rich Results Test to verify that your structured data is valid.


Basically that's it. Microdata is not complicated, but it is really useful in SEO and content discoverability. If you are working on a content website or e-commerce site, spend some time adding Microdata, it may have unexpected results.

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