
How to create an SEO strategy
To do a good job in an SEO strategy, the core is to plan content and optimize the website based on user needs and search engine rules. 1. Clarify the goals and positioning, determine the purpose and audience keywords, and use tools to explore long-tail words. 2. Pay attention to basic website optimization, improve loading speed, mobile adaptation, clear structure, and optimize title and description. 3. Systematize content planning, build main keyword pages and supportive content, and establish a regular update mechanism. 4. Pay attention to external links and social signals, obtain high-quality external links and increase exposure through cooperation or high-quality content.
Jul 13, 2025 am 12:53 AM
What is local SEO
LocalSEOhelpsbusinessesappearinlocalsearchresultsbyoptimizingtheironlinepresence.Itworksbyimprovingrelevance,distance,andprominenceinGoogle’slocalpack.UnlikeregularSEO,itfocusesonlocation-basedsignalslikecitations,reviews,andGoogleBusinesslistings.Bu
Jul 13, 2025 am 12:33 AM
This day in search marketing history: February 29
Spreading Santorum drops on GoogleIn 2012, the webpage "Spreading Santorum," which described “santorum” as a residue of anal sex, was finally removed from the top search results on Google.However, the original anti-Santorum website persiste
Jul 12, 2025 am 09:36 AM
Google Panda algorithm update guide: Everything you need to know
It was 13 years ago today that Google launched the Panda update. This algorithm update had a massive and far-reaching impact on SEO and content strategies for years to come. Here’s a complete history of the Google Panda algorithm update. Wha
Jul 12, 2025 am 09:22 AM
Google: Don't punish us for our success in Search
The U.S. government is being accused by Google of attempting to penalize the company due to its superior success over rival firms.These remarks were made in a post-trial brief that was unsealed and submitted to a federal judge in Washington, D.C., as
Jul 12, 2025 am 09:12 AM
How to do keyword research for Google SEO?
Keyword research is the basis of Google SEO and directly affects whether the content can reach the target population. It is necessary to systematically analyze user intentions, competition situations and search trends, clarify goals and select appropriate keyword types (core words or long-tail words); use tools such as Google KeywordPlanner, Ahrefs, SEMrush, Ubersuggest, AnswerPublic to explore potential words; analyze competitors' keyword layouts, and find opportunities that can be optimized and surpassed; pay attention to search intentions, distinguish information, navigation, and transaction keywords, and match your own business needs. In addition, keyword research is a process of continuous optimization, and strategies need to be adjusted regularly to maintain competitiveness.
Jul 12, 2025 am 01:04 AM
How does seo work
SEOworksbyoptimizingwebsitestorankhigherinsearchresults,makingthemmorevisibleandattractivetousers.1.Keywordshelpmatchcontenttousersearchesbyusingtoolstofindrelevanttermsandplacingthemnaturallytotargetintent.2.On-pageSEOinvolvescraftingcleartitles,str
Jul 12, 2025 am 12:03 AM
What is link building in SEO
LinkbuildingmattersforSEObecauseithelpswebsitesgainauthorityandimproverankingsbyearningbacklinksfromothersites.SearchengineslikeGoogleviewtheselinksasvotesofconfidence,withqualitylinksfromrelevant,authoritativesourcespassingmorevalue.Effectivemethods
Jul 11, 2025 am 01:38 AM
How much does seo cost
ThecostofSEOvariesbasedonfactorslikeindustrycompetition,websitecondition,targetlocation,scopeofwork,andwhetherhiringanagencyorfreelancer.1.Keyfactorsincludeindustrycompetitiveness,technicalhealthofthewebsite,geographictargeting,requiredservices,andpr
Jul 11, 2025 am 12:55 AM
How to do SEO for a blog?
If you want to get more exposure to your blog, doing a good job of SEO is the key. 1. Choosing the right keywords is the basis. Using tools to find long-tail words with high search volume and moderate competition can effectively improve traffic potential. 2. The content structure should be clear and title tags such as H1 and H2 should be used reasonably to help search engines quickly understand content logic and improve readers' reading experience. 3. Page experience is equally important, including loading speed, mobile adaptation, image optimization, concise themes and natural link layout. These factors directly affect whether the content can be recommended for a long time. By insisting on implementing these key points in each article, you can gradually improve the search ranking and visibility of your blog.
Jul 10, 2025 am 11:20 AM
What are the most important SEO ranking factors?
Toimproveyourpage’ssearchengineranking,focusonfourkeySEOfactors.1.High-quality,relevantcontentisessential—writeclearly,answeruserquestions,andproviderealvaluewithoutunnecessaryfluff.2.Optimizeon-pageSEOelementsincludingtitletags,metadescriptions,head
Jul 10, 2025 am 11:06 AM
Shifts in data privacy are forcing a return to marketing fundamentals
If we’re not already, we will be facing a reckoning in the world of search marketing. Over the last several decades, our industry has grown and flourished on an overabundance of data. Search marketing is a heavily data-centric world. Hyper-speci
Jul 09, 2025 am 09:22 AM
How to identify and craft content pillars that boost brand awareness
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract
Jul 09, 2025 am 09:21 AM
Google Chrome updates search suggestions
Google Chrome is introducing updates to modify and enhance the search suggestions displayed in its browser's search bar. The updates include a "people also search for" section, which shows what others are searching for. Additionally, Google
Jul 09, 2025 am 09:13 AM
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