Google SEO分為兩大核心類(lèi)別：On-page SEO與Off-page SEO。前者聚焦網(wǎng)站內(nèi)部?jī)?yōu)化，包括內(nèi)容質(zhì)量、關(guān)鍵詞布局、Meta標(biāo)簽、URL結(jié)構(gòu)及內(nèi)部鏈接；后者則側(cè)重外部權(quán)威建設(shè)，主要通過(guò)獲取高質(zhì)量外鏈實(shí)現(xiàn)。例如，在旅游博客中優(yōu)化文章標(biāo)題、關(guān)鍵詞及內(nèi)部鏈接屬于On-page策略，而獲得其他網(wǎng)站的推薦鏈接則是Off-page的關(guān)鍵。常見(jiàn)誤區(qū)是只重視一方而忽視另一方，實(shí)際上兩者需協(xié)同進(jìn)行：On-page可控且見(jiàn)效快，Off-page需長(zhǎng)期積累，唯有兼顧才能全面提升搜索排名。

Google SEO boils down to two main categories: on-page and off-page. While both are essential for improving your website’s visibility in search results, they focus on different aspects of optimization.

On-Page SEO – Controlling What’s on Your Site

This is all about optimizing the content and structure directly on your website. You have full control here, which makes it a good starting point for most SEO efforts.

Key elements include:

• Content quality: Writing clear, helpful, and original content that answers users’ questions.
• Keyword usage: Placing relevant keywords naturally in titles, headings, and throughout the text.
• Meta tags: Crafting descriptive title tags and meta descriptions that encourage clicks.
• URL structure: Keeping URLs short, readable, and keyword-friendly.
• Internal linking: Connecting related pages on your site to help users (and Google) navigate better.

For example, if you run a travel blog and write an article titled “Top 10 Things to Do in Tokyo,” using the right keywords, adding internal links to related posts like “Best Hotels in Tokyo,” and writing a compelling meta description can all boost your on-page SEO.

Off-Page SEO – Building Authority Beyond Your Site

This refers to actions taken outside your website to influence your search rankings. The biggest factor here is backlinks — when other websites link to yours.

Why does this matter? Google sees backlinks like votes of confidence. If reputable sites link to yours, it signals that your content is trustworthy and valuable.

Common off-page strategies include:

• Earning backlinks from high-quality websites
• Guest posting on industry-related blogs
• Social media sharing (not a direct ranking factor but helps visibility)
• Brand mentions without links can also help build awareness

One thing people often overlook: not all backlinks are equal. A single link from a respected site in your niche can be more powerful than dozens from unrelated or low-quality sites.

What Most People Miss

A common mistake is focusing only on one side of SEO. Some spend too much time tweaking their own site (on-page) without trying to get external links. Others chase backlinks aggressively but ignore basic on-site optimization like page speed or mobile-friendliness.

Also, while on-page SEO can be completed and updated quickly, off-page takes time and consistent effort. It’s not just about getting links — it’s about building relationships and creating shareable content.

So, the real difference is simple: on-page is what you do to your site, off-page is what others (and you) do around your site.

基本上就這些。

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