What is technical SEO
TechnicalSEO is the basis for ensuring that the website can be understood and indexed by search engines, involving key aspects such as crawling, inclusion, speed, mobile adaptation, secure connections and URL structure. 1. The crawling ability affects whether the search engine can discover the page, and avoids robots.txt errors or excessive redirection; 2. Inclusion control ensures that the correct page is displayed, and use noindex tags and standardized tags to manage duplicate content; 3. Website speed optimization improves loading efficiency through compressing images, browser caches, etc.; 4. Mobile friendly requirements are designed to be suitable for touch operations and avoid pop-up interference; 5. Secure connections require HTTPS to be enabled to ensure data transmission security; 6. Clear URL structure helps search engines identify page content
Jun 29, 2025 am 12:24 AM
What is black hat seo
BlackhatSEOinvolvesunethicaltacticsthatviolatesearchengineguidelinestomanipulaterankings.Commontechniquesincludekeywordstuffing,cloaking,hiddentextorlinks,buyinglinks,andspuncontent.Peopleuseitforquickresultsbutfacesevereriskslikepenaltiesorremovalfr
Jun 29, 2025 am 12:20 AM
Google expands Performance Max to online marketplaces
Google has expanded Performance Max to assist merchants in driving direct sales through online marketplaces like Amazon.The big picture. Performance Max for Marketplaces enables sellers to create Google ad campaigns that drive traffic to their produc
Jun 28, 2025 am 10:23 AM
Reminder: New Google Search reputation abuse policy starts soon
Google’s new Search spam policy surrounding reputation abuse – a tactic often called “parasite SEO” by SEO professionals – will go into effect “after May 5,” as confirmed by Google. May 5 falls on this Sunday.This wasn’t unexpected. Back in March, Go
Jun 28, 2025 am 10:22 AM
Google, DOJ make closing arguments in antitrust trial
Google and the Department of Justice are delivering their closing arguments today and tomorrow in the government’s historic antitrust lawsuit against the company that controls a worldwide search monopoly.Rewind. The 10-week, high-stakes legal showdow
Jun 28, 2025 am 09:55 AM
The future of SEO in an AI-powered world
The Google interface we know today will be gone in less than three years. As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it
Jun 28, 2025 am 09:49 AM
Effort shaming: Balancing work ethic and burnout in marketing
There seems to be this new “thing” emerging online. I’m not sure whether you’d call it work shaming or effort shaming, but people are being called out for wanting to work more. Don’t get me wrong – burnout is real.
Jun 28, 2025 am 09:28 AM
How to improve website SEO
The core of improving website SEO effectiveness lies in optimizing content quality, improving website structure, improving loading speed and optimizing mobile experience. 1. Optimize the page content, write high-quality articles around the real needs of users, avoid keyword piles up and update old content regularly; 2. Improve the website structure, ensure clear navigation and concise URLs, and submit site maps for search engine crawling; 3. Improve loading speed, compress pictures, merge files, use CDNs, and reduce third-party scripts; 4. Strengthen the mobile experience, adopt responsive design, and optimize small-screen browsing and loading performance.
Jun 28, 2025 am 12:07 AM
What are SEO keywords
SEO keywords are words or phrases entered by users on search engines that are used to connect website content with potential visitors. It is not only a word, but also a sentence, question or topic that reflects user needs and affects search rankings. The importance of keywords is reflected in three aspects: affecting rankings, guiding precise traffic, and clarifying optimization directions. Methods to find keywords include using tools to analyze, referring to competitors, and following users’ search intentions. When using keywords, you should naturally integrate them into the title, text, picture ALT tags and URLs, but you should avoid stacking and affecting the reading experience.
Jun 28, 2025 am 12:04 AM
Retail Trends Masterclass: Consumer behavior is changing, is your marketing?
The retail environment is changing. Tactics that were effective for retail marketers just a short time ago might not yield the same results now. What’s driving this shift? Buyer journeys are transforming, consumer spending patterns are changing, and
Jun 27, 2025 am 10:15 AM
Google's huge search market share loss wasn't real: Data revised
Statcounter has updated its figures, suggesting that Google experienced a significant decline in its search market share in April, while Microsoft Bing and Yahoo saw improbable increases.Faulty data. For U.S. search market share in April, here’s what
Jun 27, 2025 am 09:49 AM
Google disavow link tool will go away at some point
Google may phase out the disavow link tool in Google Search Console eventually. John Mueller, a Senior Search Analyst at Google, mentioned on X, “At some point, I’m sure we’ll remove it,” referring to the disavow link tool.What Google said. John Muel
Jun 27, 2025 am 09:42 AM
Report: 64% of technical SEOs believe AI isn't a job security threat
Technical SEOs don’t think their jobs are at risk due to artificial intelligence (AI). This is one of the findings from the 2024 State of Technical SEO Report, published by digital marketing agency Aira and the Women in Tech SEO group.64% said they w
Jun 27, 2025 am 09:37 AM
Google begins enforcement of site reputation abuse policy with portions of sites being delisted
Google has begun enforcing its new site reputation abuse policy, which involves deranking or deindexing certain sections of websites from Google Search. This enforcement appears to have started within the past hour or so, with large sites like CNN, U
Jun 27, 2025 am 09:34 AM
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